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- Resource HubAccess value added content to support your IP strategy
- Webinars & EventsAre you interested in attending one of our online or onsite event?
- Product TrainingsCustomer success is our priority. Increase your skills in the use of Questel’s software
- Product NewsA platform dedicated to software and platforms news and evolutions
- Best-in-class Customer ExperienceOur goal is to exceed our clients' expectations and share best practices
- IP TrainingIncrease the IP-IQ of your entire organization with engaging IP training programs
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- Online Brand Protection
Online
Brand Protection
Case management and take-down brand protection services
Discover Our Online Brand Protection Services
Online brand protection services help businesses achieve more with less, by integrating and automating monitoring and take-down workflows to take the pressure off in-house teams.
Talk to us today about our complete range of online and offline brand protection services.
Why Should You Choose Questel’s Online Brand Protection Solution?
Effective online brand protection
Establishing and executing an effective online brand protection strategy without expending valuable in-house time and resources is one of the biggest challenges facing businesses today. If brand owners are to meet the threat of online infringement, they need to be able to act quickly and proportionately, and with minimal disruption to their internal teams.
Online monitoring and tracking solution
Our combined online monitoring and tracking brand protection solution reduces the demands on brand owners by detecting online threats to predefined criteria and triggering pre-agreed automated alerts and enforcement workflows.
Dedicated monitoring modules
Target your brand protection activities by online channel. Choose between Apps, domain names, marketplaces, paid ads, social media, and web content.
Centralized online case management system
Our centralized case management system (CMS) enables you to target your brand protection activities by online channel so that take-downs can be initiated rapidly or managed in bulk in a time and cost-effective way by our team.
Rapid and strategic decision-making
Manage and track additional enforcement activities and results centrally via the CMS by coordinating with your legal advisors directly from the platform. If you don’t have a legal advisor in place, you can rely on our partner network of experienced and competent IP attorney firms. Your chosen partner will handle enforcement instructions on your behalf upon appointment[1].
Sign Up for A 3-Month Trial of Our Brand Protection Solution
Sign up now for a three-month trial to explore the advantages of our online brand protection services without committing to a long-term solution. Our team of experts[1] will analyze and deliver results according to your specified brand, pre-filtering results to ensure only illegitimate high-priority infringements and issues are added to our case management system (CMS). This targeted approach saves you time and resources by directing your attention to where it is needed the most, minimizing time wasted on irrelevant results.
Strategic Enforcement
Our online expertise, supported by our partner network of legal advisors, enables us to efficiently identify and assess a wide range of online issues rapidly and strategically on your behalf. Thanks to pre-configured and brand-specific enforcement workflows (set up in agreement with you) in our CMS, we ensure a broad, accurate, and targeted bandwidth for enforcement activities. When necessary, we can escalate cases to specialized IP attorneys [1] for further assistance and legal expertise.
Dedicated Monitoring Modules
Our brand protection solution enables you to choose from Apps, domain names, marketplaces, paid ads, social media, and web content, depending on identified risks, so you can target activity and budget where you need it most.
Tracking and Reporting
Centralizing data is crucial to identifying repeat offenders or recurring infringement and allows activities to be prioritized and measured. That’s why we track all results and activities through our web-enabled and fully secure CMS. It will enable you to map activities and success rates effectively and measure the results of our brand protection solution against pre-agreed key performance indicators to assess return on investment.
Read our content related to brand protection solutions
Which online channels do your brand protection services cover?
Our online brand protection services monitor six channels: Apps, domain names, online marketplaces, paid ads, social media, and web content. Each dedicated 'module' is designed to address specific threats in that channel; for example, our App Monitoring Module identifies Apps and App publishers that reference your specified brand, trademark, or keyword (in the App or as part of the publisher’s name), while our Web Content Monitoring Module detects potential infringements in online content indexed by major search engines (including in links, images, and metadata, as well as page content), whether or not the brand appears in the domain name.
Which online marketplaces do you monitor as part of your brand protection services?
Our targeted Marketplace Monitoring Module detects potential infringements on all major e-commerce platforms, including Alibaba, AliExpress, Amazon, eBay, IndiaMART, Taobao, and Tmall.com. As part of the onboarding process, we undertake an initial screening to identify where your branded goods and services appear in these e-commerce channels, so you can target your focus and activities on detecting and removing unauthorized products effectively.
Which social media channels do your brand protection services cover?
We know that social media channels are a major concern for brand owners due to the prevalence of counterfeit goods, dupes, and other forms of infringement on the platforms. To assist, we offer a dedicated Social Media Monitoring Module as part of our brand protection services, covering all major social media platforms, including Facebook, Instagram, LinkedIn, VKontakte (Russia), WeChat (China), Weibo (China), X (formerly Twitter), and YouTube. The module detects brand infringements across these platforms, including in the account name and public feed.
Why should I monitor the use of my brand in paid ads?
Unauthorized use of your brand name and trademarks on paid online ads, such as Google Ads, could mislead consumers into visiting unofficial websites. By monitoring the ads that appear when searching for your brand name and specified keywords, you can report infringement promptly to the relevant search engine (using the automated take-down workflow in our CMS), thereby removing infringing ads and targeting traffic to your website.
How do I sign up for the 3-month trial of your online brand protection services? How does it work?
To set up your three-month trial, contact our Subject Matter Experts via the dedicated web form. As part of our online brand protection services, we offer a customizable onboarding program to determine the parameters of our monitoring and enforcement modules. This includes an assessment of the main threats and channels, so that we can configure our services to meet your brand protection goals and set up our CMS to pre-specify the necessary actions, according to the budget and strategic triggers we will work with you to define.