Why a new and innovative analysis of your IP Portfolio can help you save money

Why a new and innovative analysis of your IP Portfolio can help you save money

Your IP portfolio is one of the most important elements of your business. It underpins your external messaging, and how you interact with your customers. It allows you to sell your products and be confident that those products will be correctly identified and protected from copycats and bad actors.

And yet, despite the fact that without your IP your business would be extremely vulnerable, many businesses do not have a clear idea of what exactly they own, what the status of their IP assets is, and when you need to take action to renew your assets. Unfortunately, in many business, IP is still treated as a cost rather than as asset, and this can sometimes mean that it gets ignored.

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