How to implement a streamlined renewals process

How Technology Is Transforming Trademark Renewals

In 2024, we conducted an in-depth study on “How Technology Is Transforming IP” (+utm). The results speak volumes:

• 63% cited the total cost of IP management and ownership as their #1 challenge
  48% ranked budget cuts and increased workload among their top three concerns

So, what does this mean for your trademark renewal strategy?

Renewals aren’t glamorous, but they are mission-critical. One missed deadline can mean millions in lost IP value or irreversible brand damage.

The solution?
Automation and integrated IP management systems (IPMS) are redefining how leading teams handle renewals — cutting costs, reducing risk, and ensuring nothing slips through the cracks.

Benefit from:

• A smarter, streamlined, and secure approach to trademark renewals
• Coverage across trademarks, designs, and domain names
• Trusted by corporates and law firms around the world

What you’ll learn in this on-demand webinar:

• Real-world case studies from global companies and law firms
• A step-by-step strategy to optimize your renewals process
• The 6 essential questions to ask before selecting a renewals partner