Current Issues in Brand Protection – Bridging Online & Offline Strategies

Counterfeiting, domain squatting, and social media impersonation are more than just digital threats—they’re often tied to offline illicit activities that can damage brand reputation, revenue, and consumer trust. As the digital landscape continues to evolve, protecting your brand requires a proactive approach that bridges online monitoring with real-world enforcement. Gain actionable strategies from practical cases in the Indian market with tips and suggestions about the most effective measures to adopt to limit counterfeit circulation.