Future Gazing: 5 Challenges Facing Brand Professionals in the Next 5 Years—and How to Overcome Them

Join our expert-led webinar to explore the impact of AI on Intellectual Property (IP) and gain actionable insights for navigating this evolving landscape. In this educational session, top industry professionals will share real-world strategies and expert perspectives on how AI is transforming IP management.

Key Highlights:

• Marie Farges, Questel’s team leader in trademark and design software, will discuss the critical role of software in bridging the gap between R&D and client needs.
• Elena Galletti, Senior Consultant at Questel, will provide insights from her experience in AI-powered IP analytics, highlighting key trends from conversations with in-house counsel and IP professionals.
• Lauren A. Dienes-Middlen, Head of IP at WWE, will share her 23 years of expertise in managing a global trademark portfolio and combating counterfeiting in today’s complex environment.

What You'll Learn:

• AI’s role in IP: Separating hype from reality.
• Practical applications of new tech tools for IP professionals.
• In-house counsels’ top priorities for IP in 2024.
• Legal challenges surrounding AI in IP.

You’ll also discover the top 5 challenges faced by brand professionals based on Questel’s latest IP Outlook survey, covering budgets, security, global management, and more. Don’t miss this opportunity to stay ahead in the rapidly evolving IP world and gain the knowledge to keep your IP strategy competitive!