How to Boost Trade Mark Search and Watch

From image search to workflow automation, technology is transforming how IP professionals approach their trademark and design search and watch projects. Discover five ways to boost speed, efficiency, and profitability in trade mark search and watch in 2025 using our Markify Clearance & Watch Platform. 

In our recent webinar ‘Enhance Your Productivity, Billing Hours, and Profit Margins with Our Markify Clearance & Watch Platform,’ our Subject Matter Experts Sydney Kellerman and Leslie Meritt demonstrated how our intuitive Clearance & Watch Platform helps IP professionals to maximize efficiency and profitability by simplifying knock-out and clearance trademark searches and automating time-consuming manual tasks. Here, we summarize the key points discussed. 

• 1. Improves Access to Relevant Data 

Access to relevant data is one of the biggest challenges faced by IP professionals when running trade mark search projects. To support them, trademarks search tools must not only provide access to all relevant global datasets—from trademark and industrial design registrations to common law trademark rights (business names, domains, web/app/social media) and pharmaceutical databases—but also deliver relevant, thorough, and time-saving search results.  

Our trade mark search software (Markify Comprehensive Search and Markify ProSearch™) employs an AI algorithm that has been trained using more than one million official cases (2(d) citations and oppositions) to recognize confusingly similar marks. It minimizes the demands on our users by handling the complexities of trademarks search, including phonetic and orthographic similarity, prefix, infix, and suffix variations, plurals and stemming, abbreviations, and acronyms, and other such similarities. 

• 2. Facilitates Trademark Screening

Trademark professionals need to quickly, efficiently, and cost-effectively screen shortlists of potential trademarks before running a more detailed analysis of their chosen marks.  

Our subscription-based trademark screening and analysis tool Markify ProSearch™  enables trademark professionals not only to search trademark data quickly, but also to identify and review high-quality search results and automated analysis via a single, intuitive interface. Users can select their desired screening level (identical, advanced similarity, advanced similarity + POCA, or custom strategy) to run rapid trademark knock-out searches using our advanced AI algorithm and extensive databases before proceeding to order more in-depth searches in our pay-as-you-go Comprehensive Search tool. 

• 3. Customizable Trade Mark Search Reports 

The ability to tailor and customize reports is vital for clear and efficient follow-up on trade mark search and watch results. This includes selecting the level of detail to share, how to present it, and whose branding and contact details to use, as well as the option to add disclaimers and bespoke content templates to the final document for download. 

Users of our Markify trade mark search and watch software can create a default report template (ideal for in-house users) or multiple report templates (ideal for law firm users, which can create and adapt templates to meet individual client needs). Our tools also offer multiple download options (from PDF to HTML) to ensure users can access, amend, and collaborate on trademarks search data in the most suitable ways for their organizations. 

• 4. Minimizes Noise 

Excessive noise is one of the challenges IP practitioners face most frequently in trademark watching, making the job of interpreting results even harder. Our pay-as-you-go Markify Watch software simplifies the process of watching for new, identical, and confusingly similar word and image trademarks through its bulk upload, rule-based filtering, and automated report capabilities. 

The easy-to-use interface simplifies the task of interpreting results by enabling you to filter by status, risk level, and relevance quickly, add comments and custom flags, and prioritize results by opposition deadlines. 

• 5. Saves Users Time and Money 

We asked the attendees of our recent webinar what they typically pay for trade mark search and watch projects, with non-clients responding between US$300-500 for search and US$500–1,000 for watches. Typically, we find new clients can save more than US$300 for global searches and more than US$100 for global watches by switching to our Markify Clearance & Watch Platform, with the ability to save even more by capitalizing on bulk discounts if they need to run 50 or more comprehensive searches/watches per year.